WHAT WHEN AND WHERE?
Latin bistro. 2013. Barcelona.
WHAT DID WE DO?
Concept, house style, food concept, interior, furniture, rebranding.
A well known bar in Barcelona since 2003, FOC was a different assignment than we were used to. We were asked to come up with a new unifying concept, but retaining the name and different elements that had become synonym to the FOC experience. We decided to use the abundance of latin staff and combine with the given nacho’s, fried chicken, caipirinha, football on television screens, into a friendly pan american bistro. We had to retain most of the interior outlay, but with some touch up work, and some key elements, were able to change the look and feel comprehensively.
To keep costs down we designed several cheap lights fittings. Pendants of flower pots, up and down lights of steel tube fragments, and bar lights made from glass wine jugs. Feature element is the exposed brick wall that we adorned with images of typical south american life, in which football heros taking an important place. Raw steel and raw wood were used for all of the new custom furniture. The wood is reclaimed construction wood, previously used for concrete casting. Where possible, we stripped walls and columns to show the natural materials underneath as a cheap but effective measure. Drawing inspiration from brazilian beach bars, we added bright colors to create a simple but joyful surrounding.
The house style we created for FOC is based on 3 elements: a continuation of the south american imagery that we placed on the wall, a house font and simple symbols. The house font that we designed is a hand written title font, based on a simple pencil stroke, like you can find them on street stalls. The symbols echo the same simple hand drawn aesthetic, and point to defining elements of the place: fire, football, cocktails, wine, fish, meat and pineapple. They can be used in communication of specials on facebook, or on flyers of events.